The adidias Lagos flagship store, Located in the sought-after Victoria Island area, Oshinowo Studio, won the adidias Lagos flagship store following a design competition held by ONL Estates with a brief to draw together Nigerian art, culture, and aesthetics with the global brand’s style and personality. Oshinowo Studio’s design draws inspiration from Lagos itself, the home of urban culture in Nigeria and a global centre of creativity. The two-floor, 380 square metre project is a retrofit of an existing 1970s building and is conceived as a combination of clean lines overlaid with a façade that adds a layered texture, reflecting the depth and complexity of the upcycling, reuse, and regeneration that can be found throughout the city.
Constructed using a combination of solid and perforated corrugated aluminium sheets traditionally used as roofing in Lagos’s mass housing projects, the striking façade also features LED linear lighting to illuminate the ridged surface, creating a dynamic and unexpected visual effect. In this way, simple and functional materials are elevated to create an optical illusion in which the level of transparency depends on the viewer’s distance from the building. This ingenious façade configuration means that the store has a visible shop window, as well as ample natural sunlight that is sufficiently diffuse to prevent the interior from overheating.
In addition to the aluminium-clad façade, Oshinowo Studio’s approach involved adding a steel frame and glass extension, a solar power system, a sewage treatment plant with capacity for the reuse of waste water as irrigation, and an advanced air conditioning system. Existing 25-year-old Roystonea regia trees have been retained, alongside the installation of a new basketball half-court and stage for entertainment, which present opportunities for customer events and activations. The adidias Lagos flagship store also represents an opportunity for adidas, which also carried out the interior design and fit-out of the store, to collaborate with contemporary Nigerian artists Chinelo Ezewudo, Osa Okunkpolor, Dennis Osadebe, and Ayoola Gbolahan.
Tosin Oshinowo, Founder, Oshinowo Studio, said: “Our design is inspired by the city’s resilient, adaptable, and go-getter resolve, building a place of convergence for sports and culture.”